Get Stronger, Fitter and Happier
But first take the Route-444 Scorecard to see how fit and healthy YOU are NOW....
(Get YOUR Instant Overall Score in 4 mins or less)
For Busy Business Guys Over 55
This could be interesting for you if some or all of the following apply to YOU....
Your Current Situation & Concerns
1. You've decided "Enough is enough - it's time now to do something to get fitter and healthier
2. You're a mega-busy guy over 55
3. You run your own business - maybe an online business?
4. You spend too much time sat at your desk in front of a laptop or PC
5. You've noticed simple physical tasks becoming more challenging than they used to be
6. You're concerned about your energy levels declining, making it harder to enjoy your free time
Fears About the Future
7. You wonder how well you're going to be leading up to retirement and beyond
8. You are scared stiff of having to rely on others to look after you as you get into your 70's and 80's
9. You are worried you won't be able to drive safely as you get older
10. You are worried you might not even be able to walk without sticks or wheelchairs as you get older
11. You worry about becoming a burden to your spouse or children in later years
12. You value your independence and want to maintain it for as long as possible
Mindset Challenge
13. You've started to believe that declining health is inevitable with age because "that's just what happens to everyone"
14. You've caught yourself thinking "it's too late to make meaningful changes" to your health 15. You've noticed friends your age accepting health limitations as "normal for our age" rather than addressing them
16. You want to break the cycle of declining health that seems common among men your age
17. You've seen friends or relatives struggle with health issues and want to avoid the same fate
Business & Financial Concerns
18. You are worried about something happening to you before retirement negatively affecting your business and income
19. You are concerned about becoming chronically ill, the potential pain, distress and upheaval
20. You are worried about the potential sky high costs of ongoing medications and medical care if you become chronically sick
Family Aspirations
21. You hope to be able to be fully fit and active to spend good quality time with your grandchildren
22. You hope to be an inspiration and role model to your partner, kids, grandkids in your 60's, 70's and 80's
23. You would love for your impressive health and fitness to rub off on your friends and family
24. You'd love to have the strength and energy to get down on the floor and play with your grandchildren
25. You want to be able to teach your grandkids how to play sports, ride bikes, or go hiking
26. You dream of being the grandparent who can keep up with the younger generations, not watch from the side-lines
27. You've seen how active grandfathers create special bonds with their grandchildren through shared physical activities
Lifestyle Goals
28. You hope to be physically active in your 60's, 70's, 80's and beyond
29. You hope to be able to travel without worrying about your physical health and fitness
30. You want to maintain your mental sharpness and cognitive abilities as you age
31. You have future goals and dreams that require good health to achieve
32. You want to participate in family activities fully rather than being "the old guy who sits and watches"
33. You have realized that if your immune system is stronger, then you're likely to be healthier
34. You want to maintain your sexual health and vitality as you age
Practical Concerns
35. You don't fancy having to go to the gym for hours every week to get strong
36. You don't fancy having to buy fancy equipment to get fit
37. You don't fancy having to buy fancy clothes or kit to get fitter
38. You definitely don't fancy going on any strict crazy/impossible diets to get healthier
39. You find yourself putting off health improvements because you're "too busy right now"
40. You want a sustainable approach to health that fits your lifestyle, not a temporary fix
41. You've tried health programs before that weren't designed for busy professionals your age
Health Risk Management
42. You worry you might be genetically predisposed to certain health conditions and feel powerless to prevent them
43. You're concerned that health issues might rob you of precious active years with your grandchildren
44. You're concerned about balance and fall prevention as falls become more dangerous with age
How and Why Route-444 Works
Route-444 is a framework to get Fitter, Stronger and Happier by spending 4 Minutes, 4 Times a Day, 4 Days a week on a combination of high leverage activities which provide disproportionately big benefits in return for the small amount of time and effort you put in ---- thanks to the 80/20 Rule!
1. Most of us waste 80% of our time. Typically 20% of our time and effort provides most of our benefits and results. (Just think back to what you got done yesterday.... or how much did you really get done last week?)
2. Typically 20% of your TIME gives you 80% of your BENEFITS.
3. Therefore 80% of your TIME gives you 20% of your BENEFITS.
4. I realized that the 80/20 Rule must ALSO apply to getting STRONGER, FITTER and HAPPIER....
5. If you spend 5 hours a week in the gym, each single minute is not equal, only around 20% of the work you do will be providing 80% of the REAL actual benefits.
6. So, if your best friend goes to the gym for 5 hours a week and you go for only 1 hour a week - your Mate is NOT going to be 5 Times Stronger and 5 Times Fitter. (Of course he will be stronger and fitter - maybe 20-30% more - but he spends 5x more time and effort.
7. If you pick your activities well you can even improve on the 80/20 Rule? The 80/20 Rule is Fractal....
8. Because the 80/20 Rule is FRACTAL that means that 20% of the 20% of your time (4%) gives you 80% of the 80% Benefits (64%)
9. YES - so that means if you choose the right HIGH LEVERAGE activities, then 4% of what you do can provide 64% of the Benefits. (Think Push-ups or Sit-ups compared to walking down the street....)
10. I don't want to fry your brain but remember the 80/20 Rule is FRACTAL? Well that also means that 20% of the 4% (0.8%) provides 80% of the 64% (51%) results ---- Yes let's call it 1% gives you 50% of the Benefits.
The actual exact numbers don't matter and they vary depending on the activity and situation, but basically you typically get MOST OF YOUR RESULTS from a SMALL AMOUNT OF TIME AND EFFORT.
In extreme cases if you choose carefully this means you can get incredibly high leverage from your time and effort.
Think about it.... think about the times you make an important phone call or write and important email or letter which results in some very valuable business.
The day you did that you benefited from the 80/20 Rule in a very extreme way. Literally a few minutes of your time ended up helping you close a big deal.
It's not exactly the same, but in principle if you choose your activities carefully then you don't need spend hours every day to get FITTER, STRONGER and HAPPIER.
(It only takes 4 Minutes, maybe less - mostly just quick "Yes" or "No" Answers)
Not Ready to try the Route-444 Scorecard?
If you Don't Fancy Taking the Route-444 Scorecard but want me to keep you posted on my new Route-444 book and any other updates - just leave your details below:
Dave Hamer
After all the stress we all went through in 2020-2022, I decided it was about time to get fitter and stronger to strengthen my immune system. I was in my mid-50's and hadn't really exercised or been to the gym for 30 years.
I wanted to find a way of easily maintaining a 'good enough' level of health and fitness without having to spend hours in the gym every week or have to follow strict diets.
Over the following couple of years I developed my own framework which I've fine tuned month by month until the point now where it suits me fine and it's easy enough to keep pretty fit and healthy.... and I'm much calmer and happier now.
I decided to call it Route-444 (the clue is in the numbers!)
To find out more about GO-4it and how Route-444 check my ABOUT page.